Apple to Raise Prices Amid Chip Costs, Microsoft Gains in AI Sales | June 17, 2026

Executive Summary

In a significant move, Apple has announced price increases on its products, citing soaring costs of chip components. This decision reflects broader market trends as manufacturers grapple with higher supply chain expenses. Meanwhile, Microsoft is making strides in the artificial intelligence space, successfully selling OpenAI models in China, positioning itself as a key player in the region's tech landscape. This reflects a growing demand for AI solutions in global markets.

Markets — 2 articles

Apple's planned price hikes are indicative of rising inflationary pressures affecting tech sectors globally, potentially influencing consumer purchasing behavior.

• Fabricant d'iPhone : Apple veut augmenter les prix en raison du coût des puces — Handelsblatt (DE)
• Microsoft fait de grandes percées dans l'IA en Chine en vendant des modèles OpenAI — Business Times (SG)

Business — 1 articles

Apple's pricing strategy highlights a trend among corporations adapting to increased production costs, while Microsoft's aggressive expansion in AI underscores the pressing demand for tech innovation.

• Cook announced a forced increase in prices for Apple products — Izvestia (RU)